Demystifying influencer marketing

I'm back in Europe. I attended Ludicious Zuerich Game Festival, a gaming festival and conference, last weekend. Although my next venture will not be directly in games, influencer marketing will be critical for every single industry as social media has become the predominant place where consumers ask for product reviews and recommendations. Building relationships and campaigns with influencers your target consumers follow will be important for any B2C business.

Lucky for me, my next venture will share much of the same target consumer profile.

The presentation is below via Slideshare. Feel free to check it out and give feedback!